A Primer on Apple's Q1 2021 Earnings
Friday, January 29, 2021
I won't normally write about quarterly earnings reports from companies. You can get that story from many various sources. For the purposes of this article, I want to discuss why Apple's most recent earnings report was remarkable. I am also not recommending buying or selling Apple stock one way or another.
Yesterday, Apple released an almost perfect Q1 2021 earnings report to Wall Street. Keep in mind this report ended on December 26, 2020, so these numbers do not reflect the post-holiday bump that most consumer electronics companies receive.
Apple's estimates were for a $103 billion in revenue. The actual number was $111.4 billion, the most in the company's history; and the first quarter with over $100 billion in revenues. Earnings per share (EPS) came in at $1.68, well above the $1.40 projections. For an entity as large as Apple, growth of 20% from year over year is absolutely stellar. Apple's market cap is quickly approaching $2 trillion, a modern-day phenomenon.
“These results helped us generate record operating cash flow of $38.8 billion. We also returned over $30 billion to shareholders during the quarter as we maintain our target of reaching a net cash neutral position over time.”
Source: Apple Investor Relations
Apple's total cash on hand for the quarter totaled $195 billion. While still impressive, this was significantly higher before the company ramped up its dividend and share buyback program several years ago.
In the quarter, a perfect storm of new iPhones, Macs, iPads, and services such as Apple TV+ and Apple Fitness+ created conditions for this record revenue.
Apple's iPhone revenue continues to be the bulk of revenue for the company. An estimated $65.6 billion versus estimates of $59.6 billion was earned in the segment. Apple's more streamlined lineup with the iPhone 12 models ranging from the 12 Mini to the 12 Pro Max, offered customers more options while utilizing Apple's sought-after supply chain to maximize margins.
Looking at the Mac, the launch of Apple's new M1 chips for the MacBook Air and the Mini were quite healthy, again, as Apple competes with its former suppliers, creating a more vertical and controlled supply chain capable of full-stack solutions. Owning every component of the process to the hardware and software creates a new experience.
The M1 chip was based off of Apple's A-14 chips that are used in the iPhone and iPad. They are not new to the semiconductor/ARM game. This was an iterative move into the desktop, which paid off as people continue to work from home as a result of COVID and the continuation of work from home situations. Revenue from the Mac division came in just under expectations at over $8.6 billion, however, it is still 21% higher than this time last year.
As the Japanese and Chinese markets move past the worst of their current COVID situations, a bit of a rebound appears to be occurring. It is notable that China itself, is almost responsible for 20% of Apple's quarterly sales.
Greater China sales surged 57% from the year-ago quarter to $21.31 billion, accounting for 19.1% of total sales. Japan sales soared 33.1% year over year to $8.29 billion, accounting for 7.4% of total sales.
Source: NASDAQ
Even what some analysts consider a downside exceeded expectations. Apple's services unit which includes iTunes, the App Store, Apple Music, Apple TV+, and new Fitness+ services came in at $15.8 billion vs. $14.9 billion. During the past several years, Apple has attempted to diversify away from its heavy reliance on iPhone and iPad sales. Thus, it has been building out its services business.
As the iPhone and iPad continues to blow past expectations, Apple seems to have some work to do to get it's built in-user base to utilize some of its services and invent or iterate on new services moving forward. 2021 also surely holds plans for Apple to release new accessories to complement its margins such as AirTags, new M1 products inside the iMac, updated AirPods, and rumored AR/VR devices.