If true, this Bloomberg report would be one of those rare instances that Apple would admit defeat – at least for the time being. Partnering with OpenAI or Anthropic for Siri may buy them some time. Then again, it could be analogous to Apple ceding the ad market, which is why they claim to be ‘privacy first’.

In recent weeks, it has been circulated that many firms have been interested in Anthropic such as Meta and Apple itself. If Meta were to be successful, they would gain valuable real estate on the MacOS and iOS platforms, likely ending Google’s multi billion dollar a year contract for search.

This would also confirm that Apple was unable to purchase the company, thus, moving to the next best thing – a partnership that would vastly boost Anthropic’s already sky-high evaluation.

In the past few weeks, OpenAI has not expressed its feelings with Microsoft as positive, so a decoupling from the software giant would result in new revenues from Apple. Nobody ever went broke from diversification, which includes the customer base.