Yesterday, it was reported that a group of private equity investors including the Saudi Public Investment Fund, Jared Kushner, and Silver Lake were interesting in taking Electronic Arts (EA), private in a $50B transaction. EA had been struggling in recent years to find its footing when including a large amount of consolidation in that sector.

If you haven’t followed the industry, this is on the heels of Microsoft making large transactions in gaming with its purchase of Activision-Blizzard-King (ABK) a few years ago, which reached high levels of regulatory scrutiny due to fears of monopolistic practices. Mostly those fears are unwarranted as the software giant has been more than willing to put its previously Xbox-exclusive titles on rival platforms with Flight Simulator 2024 being the latest example.

The Saudi government and investment firms understand that its heavy reliance on the gas and oil industries are not going to last forever, hence the recent transactions across many different industries in an attempt to diversify its economy away from its primary natural resources. This isn’t the PIF’s first foray into the gaming sector. In 2022, it purchased a 5% stake in Nintendo, and Pokémon Go creator Niantic by way of Scopely for $4.9B about a year later.

Electronic Arts is mostly an annuity business with its EA Sports division regularly updating every year. If you’re a Madden or UFC fan, each edition is likely to be purchased. EA also has a mobile gaming business with The Sims and Bejeweled series of titles. Annuity businesses are great for a firm in general, but not the public markets – they expect continued growth with higher margins; something EA has been unable to do in recent years.

During COVID, like most of the technology sector, companies over-hired and invested as if stay-at-home would be a perpetual cycle. When that turned out not to be the case, massive scale backs in spending occurred, and massive layoffs ensued that are still happening today. As a natural result in public and private markets, consolidation ensued.

Some may argue that Microsoft overpaid for Activision-Blizzard for $75.4B, but I believe that will likely result in a write-down in coming quarters if not years. This transaction made it a platform maker rather than a pure-play console manufacture. EA doesn’t make consoles, but it could easily transition into a pure subscription service, furthering building out EA Play and growing its revenue and annuity business.

Given President Trump’s involvement with his son-in-law, Jared Kushner, and the Saudi government being primary purchasers in this deal, there should be no regulatory hurdles placed upon this transaction such as was the case with Microsoft and Activision Blizzard.

This is a trend that will continue as subscription services and mobile platforms are the future of gaming. I also would not be surprised if Apple embraces this route as it continues to grow its subscription business through mediums such as Apple TV hardware.