🛍️ We are starting to see the beginnings of agentic ecommerce through OpenAI’s ChatGPT, according to The Wall Street Journal.

🛒 The US based trials are allowing users of Etsy and Shopify to utilize Instant Checkout, for single items only at this stage, but it is a bit of an evolution at this point – one that may grow into a multibillion-dollar industry if successful. This is certainly one development to watch.

🤖 The eventual automation of merchant protocols to payment systems must come together to make this sequence frictionless and proper security protocols must be put into place before moving this trial into a larger scale.

This quick hit was originally posted on LinkedIn.