💡Great ideas are often overlooked because of self-doubt and obviousness. Preform market research like any other business plan, and you never know – your execution of the idea may be vastly superior to anything else on the market.

💹Don’t assume it’s been done before because you thought of it. Experiment and iterate, you’ll likely move it in a different direction, thus not making the idea so obvious anymore!

This was originally posted on LinkedIn.